Business development: structure and activate your sales
Growing sales means choosing your targets, sharpening your offer and acting both in the field and online. ORY Consulting structures your sales approach with an expert business development partner, and remains your single point of contact from diagnosis to results tracking.
- Who it is for
- Retail brands, venues and companies whose sales are flat, or that are opening a new outlet.
- What you get
- Target analysis, sales strategy, sales tools, results tracking.
- Your contact
- ORY Consulting, which coordinates the expert partner.
When should you restart your sales approach?
Tick what sounds like you.
- Your sales are flat despite your efforts.
- You are opening a new outlet and want it to start fast.
- You do not know which targets really pay off, or through which channel.
- Your actions (promotions, social media, outreach) are not connected to each other.
Tick even one box and it is worth a conversation.
30 free minutesA sales approach designed as a whole
An isolated sales action rarely delivers a lasting result. We start from what exists: your current customers, your sales, your offer, your local competition. From there come the targets to prioritize and the messages that reach them.
We then build an action plan combining the field (local presence, partnerships, events) and digital (social media, ads, ordering journey), with the right sales tools: offers, materials, sales pitches. Our work for Kawok, in Pessac and Mérignac, illustrates this approach.
An expert business development partner works under ORY Consulting's coordination. You have a single point of contact, and results are tracked so the plan can be adjusted week by week.
Selling better starts with knowing who you are talking to.
What you get
Concrete deliverables, handed over and explained.
- 01
Analysis of the current situation and targets
Who buys, why, through which channel, and where the customers you are not reaching are.
- 02
Sales strategy and action plan
Clear priorities, a realistic calendar and defined responsibilities.
- 03
Sales tools and materials
Offers, pitches, print and digital materials to support your teams.
- 04
Results tracking
A few simple indicators and regular adjustments.
How the engagement works
Four steps, one point of contact.
- 1
Review of the current situation
Analysis of your business, your sales and your commercial environment.
You get: a commercial diagnosisLet's talk about this step → - 2
Targets and offer
Choosing priority targets, clarifying the offer and the pitch.
You get: a sales strategyLet's talk about this step → - 3
Going live
Sales tools, field and digital actions launched with you.
You get: an action plan in motion - 4
Tracking and adjusting
Reading the results and correcting course.
You get: managed salesLet's talk about this step →
Frequently asked questions
What is the difference between business development and marketing?
Marketing builds visibility and appeal. Business development turns that attention into sales: targets, outreach, journey, follow-up. The two reinforce each other, and we think about them together.
Who works on the engagement?
ORY Consulting coordinates and relies on an expert business development partner. You have a single point of contact.
Can you support the opening of a new outlet?
Yes. We prepare the launch: local targets, offer, communication, first field and digital actions.
How are results measured?
With a few indicators chosen together (footfall, orders, new customers, for example), tracked regularly to adjust the plan.