About the project
Context
Héritage is a premium streetwear fashion brand aimed at the global African diaspora. Its promise fits in one line: "Our roots, your style." The brand celebrates collective memory and cultural roots, with a retro-vintage style inspired by ancestral traditions from Côte d'Ivoire, designed for an international audience.
The challenge was twofold: give visible form to a cultural heritage without falling into folklore, and build a brand that is recognisable on a garment as well as on a poster or a social feed.
What we did
We designed the complete brand identity and directed the photo campaign. The logo starts from a precise symbol, the traditional African comb, an emblem of care, culture and belonging, which we stylised until it forms the letter H. Every stroke is calibrated to stay legible when embroidered on fabric, engraved or printed.
The palette pairs deep black (elegance, timelessness, power) with ivory white (purity, clarity, modernity). A distinctive typeface extends that choice. The photo campaign draws on emblematic visuals from several countries to show that one people's heritage can speak to everyone.
Result
A coherent identity from end to end: an embroidered logo, a typeface of its own and an international photo campaign. Héritage now has a desirable, recognisable and memorable brand that turns a cultural heritage into a fashion universe.
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The project
The brand reinterprets the heritage of peoples by offering emblematic visuals from different countries. The work includes a photo campaign and a complete brand identity.
The logo: H, the stylized comb
The logo draws on the traditional African comb, a symbol of care, culture and belonging. The letter H has been stylized to embody this heritage while giving it a modern, international reading. Every stroke is calibrated to work as well embroidered on fabric as engraved or printed.
Palette: deep black (elegance, timelessness, power) and ivory white (purity, clarity, modernity).
Result
A complete, consistent visual identity, with an embroidered logo, a distinctive typeface and an international photo campaign, that turns a cultural heritage into a desirable, recognizable and memorable fashion brand. A premium streetwear brand that speaks to the global African diaspora.