About the project
Context
Restaurant Atlantique serves African cuisine, from tiep to yassa. The challenge: make this cuisine desirable, appetising and shareable, in a sector where a dish must create appetite before it is even tasted.
The restaurant needed a uniform visual presence, from its online posts to the bag customers take home.
What we did
We handled the whole visual universe: social media content, 3D advertising and motion design, packaging, posters, menu and food photography. Each post is designed as a small poster, with the dish front and centre and the brand codes (signature orange, natural kraft) so it is recognised at a glance in a news feed.
The packaging extends that logic. The takeaway bag, in natural kraft with a signature orange band and the Africa-and-fork logo, becomes a walking communication medium: every delivery is a brand impression. A customer who sees a post then recognises the bag, and vice versa.
Result
A coherent identity that positions Restaurant Atlantique as a reference in modern African gastronomy: recognisable, desirable and memorable on every medium, from the news feed to the table.
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The project
From tiep to yassa, every dish becomes a visual experience before it is a culinary one. The work covers social media content, 3D advertising and motion design, packaging, posters, the menu and food photography.
Social media content: why these posts
Social media is Restaurant Atlantique's shop window: a dish has to make you hungry before you have even tasted it. Each post is therefore designed as a small poster, with food photography up front and the brand codes (signature orange, natural kraft) so it is recognised at a glance in a feed.
Why this choice? The aim of the project is to make African cuisine desirable, appetising and shareable. Visual posts that match the packaging, posters and menu build the same identity across every medium: a customer who sees a post later recognises the takeaway bag, and the other way round.
Packaging: a bag that walks around town
The takeaway bag becomes a walking communication medium. Natural kraft, signature orange band, Africa logo and fork: every delivery is a brand impression.
Result
A consistent visual identity that positions Restaurant Atlantique as a reference in modern African gastronomy: recognizable, desirable and memorable across every medium.